Wednesday, September 16, 2009

Print And Electronic

Love the idea of embedding video in a print magazine. Now if the thing is foldable (and there is technology to support this already) there is no reason why the entire magazine cannot be a combination of print and electronic blurring the distinction between the two media almost entirely. Once the economies of scale kicks in, the idea will carry over to brochure ware and marketing collateral material of all stripes.

An assortment of sounds will commingle as you go through your junk mail. The collage minded can take these video chips from all over the place and create interesting mashups - that would be a much better way to dispose of these things than tossing them into the dumpster. Books coming to life will take on a whole new meaning with this kind of technology.

Be it livening up some dry academic tome or bringing to life a work of fiction a picture (specially a moving one) is worth well over a thousand words. It will be interesting to see if this is a trend that will catch on or if it will just be a one-hit wonder with much untapped potential.

2 comments:

proteinbound said...

There is a magazine like that already.. and quite a good one too. Check out FLYP

proteinbound said...

Well not quite in print but FLYP makes good use of multiple media.....