Skip to main content

The Social Media Marketing Book

Dan Zarrella's The Social Media Marketing Book is a quick and effective way to get familiar with all that constitutes social media today. While all of the information in the book is ready available on-line, asking the questions that will lead up to the answers sought is much more challenging specially if you are relatively new to social media marketing. This book has it all packaged neatly and saves you all the time and effort needed to collect the information.

Even when Zarrella covers familiar ground, he has fresh perspective or relatively unknown stories to share. For instance in the chapter on posting protocol for blogs, he writes about Mashable's success with the "God List" and emphasizes the importance of sticking to one topic within a blog post. Readers who are familiar with social media or even use it for the marketing efforts, will find things they may not have known.

Each chapter ends with a Takeaway Tips sections which I found very useful. The social networking chapter covers a lot of ground in a short space potentially leaving some readers with more questions than answers. Hyper-local applications such as Foursquare are not mentioned though Second Life is. The key considerations for marketing organizations looking to running a social media campaign are well answered in Chapter 10 - Strategy, Tactics and Practice. The chapter on measuring campaign success deals with metrics in  generic terms and not a lot will translate directly to your specific business - but it is a very good starting point.

Comments

Kate said…
Nice post. I came across this link got some good collection of latest social media marketing (SMM) happenings. http://smmfox.blogspot.com
Social Media said…
Great book! Thank you for your tips.

best,
Magnus Lundin
http://www.gamsun-media.se
Heartcrossings said…
Thanks Kate and Magnus for stopping by.
Andrew Conner said…
I also looking for a book or ebook that related in social media marketing cause I want to start using it to help increase ranking of my new website.

Popular posts from this blog

Part Liberated Woman

An expat desi friend and I were discussing what it means to return to India when you have cobbled together a life in a foreign country no matter how flawed and imperfect. We have both spent over a decade outside India and have kids who were born abroad and have spent very little time back home. Returning "home" is something a lot of new immigrants like L and myself think about. We want very much for that to be an option because a full assimilation into our country of domicile is likely never going to happen. L has visited India more often than I have and has a much better pulse on what's going on there. For me the strongest drag force working against my desire to return home is my experience of life as a woman in India. I neither want to live that suffocatingly sheltered existence myself nor subject J to it. The freedom, independence and safety I have had in here in suburban America was not even something I knew I could expect to have in India. I never knew what it felt t

Cheese Making

I never fail to remind J that there is a time and place for everything. It is possibly the line she will remember me by when I am dead and gone given how frequently she hears it. Instead of having her breakfast she will break into a song and dance number from High School Musical well past eight on Monday morning. She will insist that I watch and applaud the performance instead of screaming at her to finish her milk and cereal. Her sense of occasion is seriously lacking but then so is mine. Consider for example, a person walks into the grocery store with the express purpose of buying detergent because they are fresh out of it and laundry is only half way done. However instead of heading straight for detergent, they wander over to the natural foods aisle and go berserk upon finding goat milk on sale for a dollar a gallon. They at once proceed to stock pile so they can turn it to huge quantities home-made feta cheese. That person would be me. It would not concern me in the least that I ha

Under Advisement

Recently a desi dude who is more acquaintance less friend called to check in on me. Those who have read this blog before might know that such calls tend to make me anxious. Depending on how far back we go, there are sets of FAQs that I brace myself to answer. The trick is to be sufficiently evasive without being downright offensive - a fine balancing act given the provocative nature of questions involved. I look at these calls as opportunities for building patience and tolerance both of which I seriously lack. Basically, they are very desirous of finding out how I am doing in my personal and professional life to be sure that they have me correctly categorized and filed for future reference. The major buckets appear to be loser, struggling, average, arrived, superstar and uncategorizable. My goal needless to say, is to be in the last bucket - the unknown, unquantifiable and therefore uninteresting entity. Their aim is to pull me into something more tangible. So anyways, the dude in ques