Friday, May 21, 2010

Prediction Snare

Predicting the future with data is usually considered a science unless stars or planets are involved in the mix and we are talking astrology. Art, science or something in between, the very idea of Facebook being able to predict from your on-line behavior who you might date a few weeks out is creepy.
Facebook seems to have a complicated relationship with the user's data privacy to begin with and now this. The more I read about this stuff, the gladder I am to be and remain off the grid as far as social networking is concerned. Clearly, there are businesses that would love to see this model work for obvious reasons as the article points out :
This kind of predictive capacity could be used for some pretty creepy targeted advertising opportunities: flower delivery, restaurant reservations, advice books, sexual products of various sorts

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