Reading this WSJ article about the trend of cocktailing was interesting. If the lessons in make-up are being crowd-scourced, it would make sense that the products will be a mixed bag with no particular brand affiliation. When a regimen is not passed down from mother to daughter, there is no tradition to uphold - the situation is ripe for chaos and disruption. Those of us who have a super basic routine are getting squeezed out in the fray. We don't wants things changed and innovated on us but that's like asking Ford to continue rolling out the Model T while the world is moving on to Tesla.