Love the idea of being able to indulge in bad food (or at least imagine that you are) while eating what's good and right for you. Very promising for those who struggle with food - eating to too much or not at all. What would also be nice is the ability to serve memories of food - something you at many years ago while traveling to a place you had not visited before or since. And being able to share another persons's experience of food that they love. Imagine being able to substitute the menu of your favorite restaurant while eating a very boring dinner at home. So many interesting possibilities.