Nice article on the value of marketing the influentials with the aim for turning it into a viral campaign. The central theme of this argument which is in complete contradiction of Malcolm Gladwell's Tipping Point theory :
Cascades require word-of-mouth effects, so you need to build a six-degrees effect into an ad campaign; but since you can never know which person is going to spark the fire, you should aim the ad at as broad a market as possible--and not waste money chasing "important" people.
No wonder Time magazine named "You" person of the year.
crossings as in traversals, contradictions, counterpoints of the heart though often not..
Subscribe to my Substack: Signals in the Noise
Subscribe to:
Post Comments (Atom)
Keeping Up
My friend C was joking that her company has finally embraced Teams to "keep up with the times". They were using some antiquated so...
-
An expat desi friend and I were discussing what it means to return to India when you have cobbled together a life in a foreign country no ma...
-
Recently a desi dude who is more acquaintance less friend called to check in on me. Those who have read this blog before might know that suc...
-
Published in Serenelight Shiv is fond of saying that he is left where magic realism meets Haiku and remembers having mentioned this to Joie...
No comments:
Post a Comment