The idea of gamifying the teaching of math in school is not such a bad one but pushing in-app purchases in that process is a big problem. I introduced J to Free Rice when she was a kid and I played along with her sometimes. We both loved the premise of this vocabulary game. Over the years, I have met other kids who have enjoyed playing it because they like the idea of learning combined with doing good. This is gamification of education done right.
Similar ideas could be brought into teaching math. For every sixty math problems solved a kid may generate a volunteer hour that they can assign to a cause of their choice. If they work as a team they can raise more hours towards more challenging projects. A variety of different partnerships are possible and none of them would involve in-app purchases or pushing advertisements on kids who don't need their learning to be completely taken over by the online retail complex.
Recently, J introduced me the search engine Ecosia - a clever idea certainly to use search for social good.
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