Seeing Alien

A really clever way to promote a book about aliens. No way to prove or disprove the theory unless the person is well-qualified and understands the science but for the lay-person in a time of deep despair and hopelessness such as these days are, a Harvard professor claiming alien visitation is the perfect antidote

Loeb also said that hydrogen icebergs are expected to come from giant molecular clouds, not parts of space like Carina or Columba. And he reiterated that no hydrogen iceberg could survive the trek from the nearest giant molecular cloud.

Asked if there is a clear leading candidate explanation for 'Oumuamua's acceleration, Loeb referred Live Science to a not-yet-released book he authored called "Extraterrestrial: The First Sign of Intelligent Life Beyond Earth," due for publication in January.

Sounds like a great way to create buzz, have your name rise in SEO rankings and get some readership along the way. Something for writers, agents and publishers to learn.