Tuesday, March 28, 2006

Infinite Choice

If programmable beverages become common, the coke wars would become a thing of the past. Choice fatigue acquires a whole new connotation when we start to have at our disposal,

a programmable cola bottle with buttons for lemon, lime, vanilla, and cherry flavors as well as a caffeine button allows for thirty-two potential choices of soda.

Add to that being able to order online a "mass customized" pair of jeans sewn to fit us as perfectly as our skin. Mall hopping to find that elusive pair of jeans with the perfect fit - with or without that can of soda to keep us going - will become quaint old habits.

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