Friday, January 05, 2007

Impulsed To Buy

There is a scientific basis for people gravitating toward aisles carrying "Clearance" and "70% off" signs. Increasingly as science gets a better handle on the working of the brain, free will does not seem that free anymore. If it can be measured or calibrated then surely in time it will be controlled as well.

How much easier to signal that sales pitch or beam up the sales coupons to the appropriate area of the consumer's brain - it will have them lining up at the store or clicking away on the "Add to cart" buttons like crazy. What's better instead of feeling buyer's remorse, the end of the transaction could leave them feeling euphoric - if its only about setting off an external trigger how hard could that be.

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