Maybe it was the unusual font that made me read the blurb on the box of Toasted Almond Cream Cake I picked up on discount at the grocery store this evening. It said "This sensuous Italian dessert us made with imported mascarpone and ladyfingers, then topped with amaratini cookies and toasted almonds. Almonds are an ancient food that were brought to America from Spain. They represent good luck and since Roman times have been thrown at weddings to ensure health, wealth, happiness, children, long life and romance"
I figured a nice dessert would balance the lack-luster dinner of yesterday's leftovers. But at a more subliminal level I was reacting to the harbinger of good luck and also the connection between the words sensuous and romance in the context of a decadent cake. I thought this was a fine example of copy that suggests positive things to the buyer without actually being untruthful. Since it was on sale, I had no way to tell if the clever use of words would prove persuasive enough even at its regular price.
crossings as in traversals, contradictions, counterpoints of the heart though often not..
Subscribe to my Substack: Signals in the Noise
Subscribe to:
Post Comments (Atom)
Surviving Business
This Economist story touts the cleverness of Duolingo as a business that is under direct assault from ChatGPT and the like but are still co...
-
An expat desi friend and I were discussing what it means to return to India when you have cobbled together a life in a foreign country no ma...
-
Recently a desi dude who is more acquaintance less friend called to check in on me. Those who have read this blog before might know that suc...
-
I, Ananya, am a suburban single mother minus the SUV that often comes with the territory. Ten years ago, I would have been awed by someone i...
No comments:
Post a Comment