Sunday, March 08, 2009

Paperless Mail

For a little bit, I was not able to understand the point of a digital mailbox that mapped to you physical address. I had my epiphany when I started to read the About Section of the Zumbox web-site. It makes perfect sense and is a really clever idea if you consider the obviousness and simplicity.

The neatest thing about the way it is designed is that everyone's potential customer's address is already mapped and mail can be waiting for them to read long before they even sign-up. All kinds of interesting collaborations between service providers become possible with this model.

If it catches on, this could fundamentally transform the way direct mail marketing campaigns are done by businesses. On a cautionary note, your physical mailbox is now just as vulnerable as the electronic one to spamming and scamming.

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