Sunday, July 12, 2009

Putting Twitter To Work

For any brick and mortar business wondering how Twitter can do for them, Naked Pizza may have the answer. Wonder how long it will take before a Twitter handle becomes a standard part of a billboard, appearing before web-site and phone information. After a while their combined promotional tweets will become tweet-spam and it will create a market for anti-spam tools for Twitter. Also, there are only so many companies anyone would care to follow. When the tweet-noise decibel is high enough, folks will probably find another quieter place to hang out.

I dream about a time when marketing departments in corporations will try to come up will better ideas than trying to grab their prospects and leads by the eyeball. Maybe they could become the mystery benefactors to the communities where they are located and thereby pique everyone's curiosity. Towns, cities and villages almost everywhere in the world could use a helping hand. Instead of emblazoning every inch of open space with their marketing and promotional materials when they sponsor something, they may try a lighter, subtler touch for a change.

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