Thursday, October 22, 2009

Ploys In Love

Product placements are often often as intrusive and annoying as a buzzing fly in the kitchen. You cannot ignore it, often cannot get rid of it until it leaves of its own accord. Annoyance and intrusion reach new heights when love is used as a ploy to place a product - a valedictorian professes her secret passion for a classmate which turns out to be plug for a product. Used to be that certain aspects of our lives and social interactions were completely off-limits to the outside world.

The reality show business changed that premise quite fundamentally and now the cow is clearly out of the barn and now there is no limit to how far she can stray. For cash strapped teens, having a corporate sponsor for an important date would seem like a good idea. Everyone wins - boy gets to impress girl, they both have a great time and the marketing whizzes get a bang for their buck as well. There is no reason why this cannot become the logical next step from the valedictorian event.

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