Poorgeoise

Not to the same intent or cost but there have always been poorgeoisie in India. Empty nester, elderly couples left to fend for themselves in their rambling old homes are often far more affluent than they let on. They hesitate to look rich simply because it draws the attention of the wrong kind of people. Whereas the Wall Street types have gone underground in the aftermath of the economic meltdown, in the face of public wrath over their outrageous compensation packages, these folks have always lived under the radar.

They would not match Ben Schott's description- Those who conceal their affluence with a (carefully crafted) down-at-heel look - particularly the "carefully crafted" part. They have been living the alternative reality of being folks of slender meams for so long that it becomes second nature. There is nothing to craft about it anymore.