Friday, December 11, 2009

Transient Web

This Jeff Jarvis essay on the future of the web is a must read. He says :

Twitter is to web pages what web pages are to old media. Our experience of information is once again about to become fragmented and dispersed.

His observation is spot on. If Twitter, Wave and the like become the where information, news, data and commentary gathers and disseminates from, all other on-line media will become increasingly irrelevant. On the worthlessness of SEO techniques that this would lead to, he quotes Paul Gillin :

That’s because search is turning social and our search results are becoming personalized, thus we don’t all share the same search results and it becomes tougher to manage them through SEO. Put these factors together – the social stream – and relationships matter more than pages (but then, they always have).

Once knowledge becomes relationship and connection driven, the egalitarian culture of knowledge acquisition and sharing that the web helped foster would likely come to an end.

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