Tuesday, December 08, 2009

Uses Of Adversity

I have by now lost count of the Tiger Woods mistresses that keep coming out of the woodwork at a steady clip. It is hard enough to tell them apart anyway. Lately, there is nothing I can read on-line without being interrupted by news, satire, analysis and commentary of the early morning fire hydrant episode - because there is no schadenfreude quite like watching a celeb suddenly topple off their pedestal. It becomes a spectator sport and its not over until the fat lady sings.

But two things stood out of the crowd.
One is a campaign by Accenture. The pop up ad where I saw this, had Woods squatting on the green, getting drenched in rain - a creature of circumstance weathering the physical and metaphysical storms of life if you will. The lesson learned from this whole episode per Accenture :

High performers turn periods of uncertainty to their advantage by fully integrating a risk-management programme, which serves not only as a defensive tactic but also as an offensive weapon. Accenture identifies steps that can help you use risk management for competitive advantage.

I won't even begin to parse all that in light on the fire hydrant related adversities the protagonist is facing at this time.

The other one was about the sky-rocketing sales of a physics book that was found in the car Woods was in at the time of the fire hydrant incident. It is not for nothing that Shakespeare spoke of sweetness in adversity :

Sweet are the uses of adversity,
Which, like the toad, ugly and venomous,
Wears yet a precious jewel in his head;
And this our life, exempt from public haunt,
Finds tongues in trees, books in the running brooks,
Sermons in stones, and good in every thing.

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