Friday, December 18, 2009

Zombies

What the author describes as the American Zombie could be found just as easily in any other developed /developing country where consumerism is the predominant force in people's lives. They do what they do in order to feed the consumption habit. The picture John Place paints is sad, scary and true. While not every person fits the zombie bill, significant numbers of them do. Significant enough to warrant the large marketing budgets companies have to push their goods and services.

Reading this article reminds me of a former ad agency guy I once met who had this moral awakening in his 40s that prompted him to change his profession. He said he found it very hard to make peace with his conscience when he got paid for getting people to buy by playing mind games on them. Apparently when success in your day job involves being good at pushing people's buttons, it becomes very hard to succeed in interpersonal relationships. He was never sure at what point he stopped being genuine and started becoming manipulative.

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