Monday, March 15, 2010

Eko

Techcrunch has this wonderful article about Eko - an Indian startup that does one thing, does it with elegant simplicity ; most importantly uses technology and entrepreneurship to help rural Indians - the people who for the most part get left out on the darkest fringes of the digital divide. The author Sarah Lucy explains the concept behind Eko :

There are a few SMS-based bank applications in India, but Eko differs because the phone isn’t just another channel for the account—it is the account. You make payments and transfer money simply by dialing numbers. It’s so simple, you don’t even need to understand SMS to use it.

It’s an ingenious offering that doesn’t try to be everything to everyone. It aims squarely at the unbanked—some 60% of India’s huge population. For now, Eko is focusing on the 1,000 kilometer corridor between Delhi and Bihar. 

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