Wednesday, May 12, 2010

Captive Audience

Waiting in a car dealership for a couple of hours with a supremely bored eight year old in tow while your vehicle is being serviced is not fun. In fact, it is the farthest possible thing from fun. Add to that an advertised free WiFi connection that does not work and finally a TV tuned permanently to some kind of food channel. Everyone around me is trying not to look at the luscious  food porn that is streaming relentlessly in our range of vision.
One woman is making an effort to have a conversation on her cell phone, another is trying to read (as are J and I). A couple of guys are latched to their laptops and iPhones but the food porn is well beyond our collective ability to resist. By when this woman reached the climactic stages of preparing eggs in a basket (a decadent recipe calling for eggs, shredded potato, butter, maple syrup, provolone cheese and prosciutto) we were all looking up to watch - nearly enraptured by the vision.
This Frederick Kaufman essay discusses the remarkable parallels between these two businesses that at first glance would appear to have little in common.

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