Friday, December 09, 2011

Doris The Cauliflower

The blurb on Doris the Cauliflower in this article gave me pause. Were I to run into her in the local supermarket would I choose her over Anon ? Being a frugal shopper the only measure that would steer me Doris-wards would be price. Now, if they were priced exactly the same, I do think I would allow myself to succumb to the cute factor choose a named cauliflower. 
If the trend caught on and every fruit and vegetable started to have a name, it would become unappealing and annoying even - at that point I would not care anymore. I wonder how kids may react to this and if they may be more inclined to try something they may not have otherwise cared for. As a test, I asked J and she said she'd be more interested in Doris than a plain old cauliflower (a vegetable she does not like too much) - it was more fun. She added that the blurb about Doris gave you an idea of how to cook the vegetable without being a recipe - that she thought was interesting idea too. 

Should this be appealing to kids in general, there could be some co-branding opportunities. Baby carrots being Thomas the Train or Dora the Explorer could get our little ones to choose them over chicken nuggets and Cheetos for instance. Parents would likely pay a little extra for the named vegetable in that case.

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