Thursday, April 21, 2005

Jean Couture Analytics

My co-worker and I were at the printer station when I noticed the Versace label on his jeans. He is one of those quiet, unobtrusive types that seem to make it their life's purpose to blend with the scenery. But with a label like that he had done his cause much disservice.

Atypically for me, I exclaimed "Great pair of jeans !" . He quipped about how he was having to downsize his life and put his cat up for adoption to pay for it. We had a good laugh at that one. What ever type of person it is that wears Versace to work on casual Friday, this man is not it.

Even with ever increasing emphasis on knowing your customer and targeted marketing, outliers like him would be hard if not impossible to reach out to. Odd personality quirks may not generate volume in sales but a series of unexplained spikes is good revenue all the same. Whereas when the customer is known, lost opportunity is measurable - in this case one can only guess at the numbers.

Here would be a prime example of the use of non obvious relationship awareness

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