My co-worker and I were at the printer station when I noticed the Versace label on his jeans. He is one of those quiet, unobtrusive types that seem to make it their life's purpose to blend with the scenery. But with a label like that he had done his cause much disservice.
Atypically for me, I exclaimed "Great pair of jeans !" . He quipped about how he was having to downsize his life and put his cat up for adoption to pay for it. We had a good laugh at that one. What ever type of person it is that wears Versace to work on casual Friday, this man is not it.
Even with ever increasing emphasis on knowing your customer and targeted marketing, outliers like him would be hard if not impossible to reach out to. Odd personality quirks may not generate volume in sales but a series of unexplained spikes is good revenue all the same. Whereas when the customer is known, lost opportunity is measurable - in this case one can only guess at the numbers.
Here would be a prime example of the use of non obvious relationship awareness
I never fail to remind J that there is a time and place for everything. It is possibly the line she will remember me by when I am dead and gone given how frequently she hears it. Instead of having her breakfast she will break into a song and dance number from High School Musical well past eight on Monday morning. She will insist that I watch and applaud the performance instead of screaming at her to finish her milk and cereal. Her sense of occasion is seriously lacking but then so is mine. Consider for example, a person walks into the grocery store with the express purpose of buying detergent because they are fresh out of it and laundry is only half way done. However instead of heading straight for detergent, they wander over to the natural foods aisle and go berserk upon finding goat milk on sale for a dollar a gallon. They at once proceed to stock pile so they can turn it to huge quantities home-made feta cheese. That person would be me. It would not concern me in the least that I ha...
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