Tuesday, August 23, 2005

Audience Farms

Read a nice essay on the symbiotic relationship between media content and advertisement. Audiences don't seem too different from farm bred animals raised for specific consumption. We are fed a diet prescribed by the advertiser until we grow dependent on it - becoming their revenue stream.

Like farm animals, the audience suffers from malaises peculiar to their condition. The chicken in the poultry have their clipped beaks and claws, we in our couches have our zero-nutrient TV dinners.

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