Not only is there money to be made of videos posted on YouTube but the post-roll ad is apparently more lucrative than a pre-roll one. When watching a movie, its better for the viewer to have the story going along with the opening credits. Audiences with short attention spans will likely flip channels if five minutes worth of credits does not also start to tell them what the movie is about or in the least introduce the dramatis personae. Previews of other movies before the "feature presentation" can be very annoying for the same reason.
It is easy to see why a pre-roll ad may not a good idea. Closing credits in cinema is likely to interest the audience if the movie itself was. It is like lingering over a good wine - you want to savor the last dregs, go over the best parts in your head. You may want to know who composed the theme music, what locations were used for shooting, designed the sets or the costumes. Unless the main content is compelling enough its post-roll real estate can quickly turn into an arid wasteland.
crossings as in traversals, contradictions, counterpoints of the heart though often not..
Subscribe to my Substack: Signals in the Noise
Subscribe to:
Post Comments (Atom)
Finding Passion
I have long believed that the advice about finding your passion (and the rest will magically follow) is too simplistic and does not work for...
-
An expat desi friend and I were discussing what it means to return to India when you have cobbled together a life in a foreign country no ma...
-
Recently a desi dude who is more acquaintance less friend called to check in on me. Those who have read this blog before might know that suc...
-
Published in Serenelight Shiv is fond of saying that he is left where magic realism meets Haiku and remembers having mentioned this to Joie...
No comments:
Post a Comment