Thursday, September 21, 2006

Pre And Post Roll

Not only is there money to be made of videos posted on YouTube but the post-roll ad is apparently more lucrative than a pre-roll one. When watching a movie, its better for the viewer to have the story going along with the opening credits. Audiences with short attention spans will likely flip channels if five minutes worth of credits does not also start to tell them what the movie is about or in the least introduce the dramatis personae. Previews of other movies before the "feature presentation" can be very annoying for the same reason.

It is easy to see why a pre-roll ad may not a good idea. Closing credits in cinema is likely to interest the audience if the movie itself was. It is like lingering over a good wine - you want to savor the last dregs, go over the best parts in your head. You may want to know who composed the theme music, what locations were used for shooting, designed the sets or the costumes. Unless the main content is compelling enough its post-roll real estate can quickly turn into an arid wasteland.

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