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Cake Burger

Apparently having a sweet tooth is not a male thing. Real men would rather disguise their cake as a burger than be caught eating "cake"

There are plenty of sweet-toothed men, but many feel too embarrassed to eat elaborate cakes and the like in public. For men like this, especially middle-aged businessmen, the great thing about the sweets at Mamido's Burger is that they come disguised as fast food. Such men can now walk around town munching away, safe in the knowledge that nobody will ever suspect that what they have in their hand is not a hamburger but a cake. Perhaps this is why men number so highly among the shop's patrons.

The success of the cake burger venture is perhaps explained by the role food plays in perceptions about gender held by the individual and society.
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