Anywhere But India

I had opportunity to help with transition from an Indian vendor to Softek a few years ago so it is interesting to read about their anywhere but India strategy. Steve Hamm contends "Eventually, whether it likes it or not, Softtek will have to make an Indian play." I am not sure if that is necessarily true. The client in my experience had been through a several top rated Indian outsourcing companies before growing disenchanted enough to consider Softek.

The "anywhere but India" strategy was exactly what had helped them get their foot in the door. Indian companies have a relative monopoly over the outsourcing business thanks to being early entrants and having access to a large pool of low-paid, English speaking tech workers. As with all monopolies, the customer is trapped in an exploitative relationship for the lack of comparable options. Softek to me is the kind of response that would come in time from the marketplace looking for some diversity and more importantly differentiation (even if location and culture based only) in options.