Nice article on the value of marketing the influentials with the aim for turning it into a viral campaign. The central theme of this argument which is in complete contradiction of Malcolm Gladwell's Tipping Point theory :
Cascades require word-of-mouth effects, so you need to build a six-degrees effect into an ad campaign; but since you can never know which person is going to spark the fire, you should aim the ad at as broad a market as possible--and not waste money chasing "important" people.
No wonder Time magazine named "You" person of the year.
crossings as in traversals, contradictions, counterpoints of the heart though often not..
Subscribe to:
Post Comments (Atom)
Creator Economy
Syracuse University has made a bold move in higher education by launching the nation’s first academic Center for the Creator Economy. This ...
-
An expat desi friend and I were discussing what it means to return to India when you have cobbled together a life in a foreign country no ma...
-
I, Ananya, am a suburban single mother minus the SUV that often comes with the territory. Ten years ago, I would have been awed by someone i...
-
Recently a desi dude who is more acquaintance less friend called to check in on me. Those who have read this blog before might know that suc...
No comments:
Post a Comment