Unbeaten Path

Your frame of reference when you try to find something often limits the range of possibilities. A simple example would be a search on Google. Lets' say I am looking for an eggplant recipe .Logically those would be the keywords I enter in my search.

I would then have results that match my query. I would most likely never know about a travel and food blog that might have provided unconventional inspiration for an eggplant dish. It may be been unlike anything that shows up handily on a Google search. When I find do it accidentally, I realize my search criteria was not able to connect me to what I sought - infact I had no idea what I was looking for until I had actually found it.

You never know how to seek out what you don't know to look for. Sometimes serendipitous connections do happen. But more often than not, problems seek solutions along the beaten path and end up with mediocre outcomes. The idea of Innocentive seems to make those connections happen more organically and lead seekers of innovative ideas to unusual solvers.