Rewarding Sustainability

Ecopup is a nice idea and it seems easy enough for all kinds of environment conscious organizations to latch on to without too much effort. A customer could be rewarded for shopping brands they endorse, better still for not patronizing businesses that have a poor track record for being eco-friendly. With the incentives designed right any system similar to Ecopup can set up a virtuous cycle that will prompt people to act in ways that helps the enviornment and the communities they live in.

Enlisting one's friends to participate in sustainability efforts can be rewarded to prompt folks to spread the word around. The Ecopup idea taken to the extreme would probably involve Amway style recruitment efforts so individuals could rake in their points, rewards, clique and buying power. That may be the point at which it becomes too much of a good thing.

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