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Personas

The question of on-line identity is a challenging one and MIT's Media Lab tries to answer. I gave the site a shot first with my real name and then with the name of my blog. The results are both intriguing and funny which makes sense when you read the philosophy behind Personas.

In a world where fortunes are sought through data-mining vast information repositories, the computer is our indispensable but far from infallible assistant. Personas demonstrates the computer's uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name.
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