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Aiming Simplicity

Webdesigner Wall lists what to expect in UX/UI design this year with everything pointing toward simplicity. The wish list items are nice too. Early in the list, is mentioned the single page website : Each time a visitor clicks deeper into your site, a fraction of their interest dies. With the evolution of users, you can get to the point quickly. As a corollary to that, the website should likely not have too much to say either. If you can't get it all to fit on a page, you are likely saying more than you need to or are off topic.

Maybe the same page can render in entirely different ways based on who the visitor (and their intent) is. I would love to see personalization done much better than it is now - its a lot more than saying Hi, Firstname Lastname ! and showing me what I did the last time I was there. If done right, the content could actually fit into a page engage the customer in ways that are uniquely contextual to them. Pursuing the goal of reducing everything to have to one page site just to achieve the goal of simplicity may be a bad idea in many cases.
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