Gamification by Design co-authored by Gabe Zichermann and Christopher Cunningham is the first book I have read on the subject. Until now, the most entertaining thing I had read about gamification was an article by Ian Bogost. Zichermann and Cunningham do a great job of introducing the reader to gamification. The clarification on what it is not comes in the Introduction - it will not help move bad or poor products. They use the metaphor of cake and icing to describe what gamification can and cannot do for you. A great icing job will entice someone to bite into the cake but it will not make them bite twice if the cake is not up to par. Gamification is icing on the cake. The authors cite examples of success and failure with gamification through out the book to illustrate specific concepts. Each of them offer fascinating insights into human motivation. In the context of gaming in education, they argue putting education ahead of fun makes it less effective and actually impedes the proces...
crossings as in traversals, contradictions, counterpoints of the heart though often not..