Friday, March 07, 2014

Story Telling

Within my group in my workplace, I am probably the closest they have to an English major this article talks about. We have a ton of smart technology people and an equally talented sales team but often the client wants to hear a story that no one can tell very well. I am able to bridge that gap somewhat and have seen it make a difference. 

I used to work with a woman who studied industrial engineering, English and psychology. She was a consummate story teller. Our team supplied her with the data points on which to base her narrative but in the end it was the story she told that truly resonated with the customer. A good story has detail and is often well researched but the art of telling it well is about using those details effectively without diminishing the emotional impact of the story itself. This is where she excelled. She made technology and analysis come to life - she helped us make the human connection to the client.

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