Not sure what geniuses are in charge of the Uber website. But try to log-out after signing in as a rider and if you figure it out under ten minutes then you are a genius yourself. Basic rules of usability don't seem to apply anywhere. Not sure who they focused grouped this thing with if at all. It may well be that the semi-working wireframe got pushed to production by accident.
The whole experience of being lost in a maze trying to log out made me wonder if this is the outcome of the way kids are "loving STEM" these days and building random apps based on a some quarter baked idea and winning hackathons for their efforts - feeling like they have ascended to the top of the profession. The rigor of actually learning computer science, the core tenets of programming etc are irrelevant to taking the love of STEM to an app that seems to work until you try to do something real with it.
In the case of Uber, the app itself mostly works but the website is an unmitigated tragedy. Makes you wonder about everything else behind the app - if things could possibly be worse than the website. They need to put us riders out of misery and just not have a website at all - much like their Help option does not lead to customer service atleast not in a way that a person of average mental abilities may be able to navigate to.
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