The idea of a subscription that bundles your needs into one service option is not novel but interesting coming from Uber. It would be a bit more attractive if a user created a travel schedule for the month and got an fixed price for the Uber rides needed for it. For weekday commutes to work that could be a great option, specially on a ride share basis, creating an income pipe-line for the drivers and reducing the cost of transport for the rider.
A flat fee subscription does not appear to buying the user all that much. They would need to use UberEats every meal every day for it to start making any sense. But an a monthly Uber pass for a designated commute plan could be a replacement for public transportation and even the need for car ownership. Definitely the right kind of thinking around how to make Uber more sticky in the user's life. Now we need to see how it evolves over time.
A flat fee subscription does not appear to buying the user all that much. They would need to use UberEats every meal every day for it to start making any sense. But an a monthly Uber pass for a designated commute plan could be a replacement for public transportation and even the need for car ownership. Definitely the right kind of thinking around how to make Uber more sticky in the user's life. Now we need to see how it evolves over time.
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