As J gets ready over the next few years to go out into the world and live her own life, she is full of questions about the true value and purpose of college education and how best to use her time there. We are very different people with life goals that are about as far apart as they can possibly be. So it is hard for me to be in her shoes or advise her on the way forward beyond what commonsense might allow. Once the discussion goes into specifics, it gets all but impossible for me to contribute.
Recently, I referred her to Clay Christensen's milkshake marketing as framework to use to understand what she wants out of college and everything else to follow. What job was her undergrad education hired to do for her? Once she answers that question, perhaps she should try to find out how that job might get done by her college? What would it take? The milkshake as we know had a certain viscosity, came in the right sized cup and was dispersed through a straw that allowed it to last the length of the commute. In similar vein, J will need to define what the the success criteria for the hire are and ensure she extracts out of college the full value of the job it was hired to do.
Recently, I referred her to Clay Christensen's milkshake marketing as framework to use to understand what she wants out of college and everything else to follow. What job was her undergrad education hired to do for her? Once she answers that question, perhaps she should try to find out how that job might get done by her college? What would it take? The milkshake as we know had a certain viscosity, came in the right sized cup and was dispersed through a straw that allowed it to last the length of the commute. In similar vein, J will need to define what the the success criteria for the hire are and ensure she extracts out of college the full value of the job it was hired to do.
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