Parallel Reality

Parallel reality is interesting in this airline passenger use case, but the road to hell as we know is paved with good intentions. I don't enjoy scanning the lost list of flight numbers to find mine, triple check that the gate number on the board agrees with what is on the airline app. To that end, a big board telling me and only me where the heck my connection was at would be super helpful. 

But then they want to get personal and start recommending shopping options and such, maybe even more. Alert Uber drivers in the destination city that I am likely to arrive late and will be look for a ride to the hotel. They could be even more helpful, start helping me plan for the next day and my return trip to. Comes a point when that board know and tell me way more than I like. This is not even counting showing me headline news that is "relevant" only to me. 

The guy right next too me even if going on the same flight would see a totally different world. The random conversations between strangers stuck together for a few hours in planes may become harder. We don't even have the same problems to commiserate over. Our realities will run parallel to each other.