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Pursuing Profit

It's not so surprising that Amazon tracks our reading habits very closely. A lot can be learned about a person from they read, skim but not read and particularly what in their reading resonated strongly with them - enough to highlight or annotate. The author concludes with this quote about Amazon

 “They are perfectly willing for art to be collateral damage in their pursuit of profit.”

 Not just art, just about anything they touch that is ours is in pursuit of profit over all other considerations. When car manufacturers make Alexa part of the standard configuration, consumers will need to start thinking about how to escape their whole lives being scavenged for data and there maybe few places left to hide. 
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