Something random and cool I ran into recently is this product placement blog. It is a labor of love to have fifty pages of jacket placements carefully tagged for instance. Learned from here that there are such things are product placement agencies which the blog lists. I used to wonder about the choice of products with branding visible or not that a movie or TV show decides to include - if there were considerations other than cohesion with directorial vision involved.
Done right, this could work so much better than ads that no one wants to watch. This is way more subliminal way to get the consumer to desire things they did not know they needed. It would be interesting to see how the these placement strategies changed over time and how it impacted categories and brands.
In my neck of the woods, the Walmart is placing bags of rice where they were never seen before. Rice was infact not something you would easily find at this particular Walmart. It took up one bottom shelf in the international food aisle. Seeing it so prominently displayed makes me wonder what has changed because of the pandemic that is pushing rice to such placement. The demographics the store serves has not changed overnight.
Done right, this could work so much better than ads that no one wants to watch. This is way more subliminal way to get the consumer to desire things they did not know they needed. It would be interesting to see how the these placement strategies changed over time and how it impacted categories and brands.
In my neck of the woods, the Walmart is placing bags of rice where they were never seen before. Rice was infact not something you would easily find at this particular Walmart. It took up one bottom shelf in the international food aisle. Seeing it so prominently displayed makes me wonder what has changed because of the pandemic that is pushing rice to such placement. The demographics the store serves has not changed overnight.
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