Blurred Identity

The casualties of the pandemic are many - some make sense and others not as much. Not needing business attire is part of not needing very much clothing overall if people are mostly staying home, so that one makes sense. Odwalla is not the most expensive juice out there - there are others in the similar price range that seem to be doing okay (so far). You have to wonder if these first one's to go in their particular spaces are somehow canaries in the coal-mine for what is to follow. 

Nordstrom's, J.Crew and Macy's have been struggling as well. Would it get to the point where people lose the desire to buy new, fashionable clothes because it does not matter what you wear if who you are is obscured by a mask. The point of fashion has always been to craft a personal identity - if that identity is now blurred with the crowd, how much does fashion even matter. With the juice it is a bit harder to see how the pandemic brought about the demise. It could be the last straw for a company with pre-existing struggles combined with reduced patronage at coffee shops. Interesting list of professions that have taken a hit due to the pandemic.