Love the idea of recycling old tees into a new sweater. Never a fan of H&M as a business, but this seems like a good move:
"the system cleans garments and shreds them into fibers, which are then spun into new yarn, which is knitted into new garments. The system doesn’t use any water or chemicals, and the process is designed to have a lower environmental footprint than making clothes from virgin materials. Looop is now beginning to scale up this technology to an industrial scale, and when that happens, H&M hopes to start manufacturing clothing using these recycled fibers."
Would be great to see this concept set up as a service where people bring in their old clothes and get yarn out of it which they can they proceed to convert into knit-wear by hand or machine. Could be a great maker-lab type of set-up for customers to take charge of recycling their old clothes into things they could use. Having the facility in-store is a great first step. It would definitely make even folks like me want to visit even though I don't shop H&M.
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