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What's Next

Lot of insightful comments on the fate of businesses in 2021. The pandemic would have lasted long enough for even steady habits to break. People will compare what they were doing before to what they are able to do now and decide what is better going forward. The movie theatre example is a good one in that regard. Not the most optimal or cost effective to begin with and after a couple of years of sitting on the couch as an alternative, chances are the allure would completely fade. 

My friend D finally fulfilled her dream of having a second home on the beach. This is a tourist hot spot and in any other time, she would have done swimmingly well on Airbnb. But the past year has been a challenge to say the least and this summer may not be all that normal either. So she is stuck with paying for her primary home and this dream that is starting to look a bit like a nightmare. 

But the pandemic put a hard stop to D's business travel which had the wonderful benefit of bringing her close to her daughters. This is the first time in years that D has been able to enjoy her motherhood and she likes it enough to consider retiring early. This is a person I have known a very long time as a confirmed workaholic that goes at a pace I always found dizzying. But for this situation, it is unlikely D would have taken such a sharp turn. 

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