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For Days

Like the idea of For Days - being able to recycle old clothes and being incentivized to do so. 

As For Days has grown, it made sense to evolve beyond this approach. Its products now include sweaters and loungewear, which have been popular during the pandemic, but customers don’t necessarily want to limit themselves to subscribing to particular products. Enter the newly launched credit system, in which every item you buy has a fixed buyback cost. A graphic T-shirt costs $28 and gets you $7 in credit when you send it back; a $54 crop hoodie gets you $14 in credit. These credits can go toward anything on the site. 

Wearing sweaters and loungewear full-time for over a year can become habit forming. Yesterday when I made my grocery run, one woman stood out from the crowd of shoppers because she wore proper business clothes together with high heeled shoes and a nice leather bag. Back in the day, she would have blended in the crowd of people stopping by after work to grab something for dinner. But now, she is a remarkable sighting. For Days is timely as people transition back to work and need to replace items that no longer work for them.

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