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Owning Colors

Interesting article about trade-marked colors and the right to use them or not. The notion is colors should be set free:

..Semple is not giving up the fight for Tiffany Blue—whether or not anyone else is fighting back. “I see the art materials as more of a cultural critique, a piece of critical art [rather] than a business,” he writes. “My studio runs on a not-for-profit basis, so we put anything we might get back into fighting for freedom of expression, and opening up colors for everyone.”

Never thought about the right to use colors that are the signature of a brand. A saree like this one could be the same color palette as the FedEx logo for instance. It's not the first thing that comes to mind because the match is not perfect. This one is branded as Tiffany blue. When I think about colors and artistic expression, sarees come to mind at once. Some of the colors that come together in a beautiful saree could inspire logo design and brand palettes. If only the weavers could trademark their ideas for how colors could come together - that would only be fair.

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