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Rebranding Toxic

Happened to read this post about Moderna recently and had to wonder what a piece about the company would read like in 2021. Did not have to look too far - a properly fawning interview of the same CEO. History is written by winners as they say and these days by SEO. I guess lessons were learned and from being super-secretive they went to being super-collaborative

"..And we designed the vaccine and we got the two teams at NIH and Moderna because we were so worried about making a mistake in the vaccine design, as you can imagine. So we were super happy when the team literally compared notes after two days with exactly the same design for our vaccine."

Maybe now there is a case for the kind of culture Bancel promoted. While exuding all the signs of being the next Theranos, they came out with a huge win. Maybe toxic will get rebranded as demanding where only excellence is welcome. 

“It is a demanding culture,” Mr. Bancel says. “It is not an unfair culture.” He says he made his share of mistakes, such as not being more upfront with new hires about how difficult the work would be. “I was trying not to kill the company,” he says.

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