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Doing Good

I remembered reading this article while discussing impacting customer experience in a positive way. 

“As a neighborhood grocery store looking to build happier, healthier communities, Schnucks wants to help our customers take a step forward on their health journey,” Allison Primo, health and wellness strategy manager at Schnuck Markets, said in a statement. “With the help of nutrition experts at Spoon Guru, we evaluated all food sold at Schnucks stores to determine what is actually Good For You. The Good For You list simplifies making healthy choices to help Schnucks shoppers eat, feel and live healthier.”

The rewards points are a nice incentive to get customers engaged. I hope this is a trend that catches on and becomes the norm for all grocery stores, Customers will hopefully make choices that are good for them and influence what food is produced for our consumption. The idea translates to all kinds of other businesses - it the customer is consuming anything at all there is a way help them make more informed decision. If I am out shopping for fast fashion, would be great to see the true cost of the item based on impact to all concerned. Maybe I would be inclined to pay a lot more for an item that is a wardrobe staple, not go in and out of fashion and it built to last. Seeing the cost per wear numbers side by side makes it much easier to decide which way to go. 

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