Skip to main content

Buying Stuff

Great essay on why we buy stuff. Love the way the author breaks down the buying process into the three logical component needs it feeds - Object, Enhancement and Experience. The author illustrates by example:

The Object is the phone. The Enhancement is the Spotify app. The Experience is that of listening to music.

The key to avoid excessive buying following this logic would be to avoid acquiring objects that by their very nature seek opportunities for enhancements which in turn trigger ways in which to improve the experience. Conversely an object that stands on its own and is able to deliver experiential value without needing enhancements would then limit the buying. One of my favorite kitchen items is my slow-cooker. I have had it for years and use it a lot. Reading this essay made me think about this particular purchase and what category it fell into. The answer is not so straight forward. 

If my cooking stove is the primary object then clearly it was not delivering the range of value I expected from it. There was gap which could be fulfilled through enhancement which came in the form of the slow-cooker and the experience is that of enjoying slow-cooked food and without being tethered to the stove - the slow-cooker earned me a degree of freedom.  

If instead I considered the slow-cooker the primary object then it does not beget enhancements and delivers experience intrinsically. At any rate, I am sure I will be thinking about this logical model next time I buy something. 

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Part Liberated Woman

An expat desi friend and I were discussing what it means to return to India when you have cobbled together a life in a foreign country no matter how flawed and imperfect. We have both spent over a decade outside India and have kids who were born abroad and have spent very little time back home. Returning "home" is something a lot of new immigrants like L and myself think about. We want very much for that to be an option because a full assimilation into our country of domicile is likely never going to happen. L has visited India more often than I have and has a much better pulse on what's going on there. For me the strongest drag force working against my desire to return home is my experience of life as a woman in India. I neither want to live that suffocatingly sheltered existence myself nor subject J to it. The freedom, independence and safety I have had in here in suburban America was not even something I knew I could expect to have in India. I never knew what it felt t...
111 comments
Read more

Under Advisement

Recently a desi dude who is more acquaintance less friend called to check in on me. Those who have read this blog before might know that such calls tend to make me anxious. Depending on how far back we go, there are sets of FAQs that I brace myself to answer. The trick is to be sufficiently evasive without being downright offensive - a fine balancing act given the provocative nature of questions involved. I look at these calls as opportunities for building patience and tolerance both of which I seriously lack. Basically, they are very desirous of finding out how I am doing in my personal and professional life to be sure that they have me correctly categorized and filed for future reference. The major buckets appear to be loser, struggling, average, arrived, superstar and uncategorizable. My goal needless to say, is to be in the last bucket - the unknown, unquantifiable and therefore uninteresting entity. Their aim is to pull me into something more tangible. So anyways, the dude in ques...
6 comments
Read more

Carefree Wandering

There are these lines in Paul Cohelo's Alchemist that I love about the shepherd turning a year later to sell wool and being unsure if he would meet the girl there But in his heart he knew that it did matter. And he knew that shepherds, like seamen and like traveling salesmen, always found a town where there was someone who could make them forget the joys of carefree wandering. What is true of the the power of love and making a person want to settle is also true of  finding purpose in life. If and when a person is able to connect their work to purpose they care about, the desire for change disappears. They are able to instead channel that energy into enhancing the quality of the work they are already doing. As I write this, I remember S a brand manager I used to know a couple of decades ago. He worked for a company that made products for senior citizens, I was a consultant there. S was responsible for creating awareness of their new products and building awareness of what already ex...
Post a Comment
Read more