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An omnipresent Big Brother keeping scores cannot be anyone's idea of a good time but every system will gain its adherents given time. 

People with good scores can speed up travel applications to places like Europe, Botsman said. An unidentified woman in Beijing told the BBC in 2015 that she was able to book a hotel without having to pay a cash deposit because she had a good score. The outlet also reported that Baihe, China's biggest dating site now owned by Jiayuan, is boosting the profiles of good citizens. Citizens with good social credit can also get discounts on energy bills, rent things without deposits, and get better interest rates at banks.

Its like a story of consequences or training a monkey by a system of rewards and punishments to behave a certain way. In reality, the death by thousand cuts - slow internet, no plane tickets, being locked out of schools, jobs and more will likely result in a high degree of compliance from those who survive and that's when the metrics for good behavior can be tightened some more to cull the recalcitrant. 

The loop constricts further each turn until it feels like a noose to just about everyone. I would guess the powers that be will take a more refined approach and not push quite that far - they will strike a balance that keeps the vast majority in reasonable compliance and enjoying reasonable benefits for their good behavior. There is a moral question then about why that is unconditionally bad or wrong. If the overall outcomes are a net positive for society overall how much does it matter if such positive comes at the cost of greatly stifling the individual. 

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