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Finding Niche

Reading about Infalurt got me curious about other products in this space because this seems such a sensible and well-known problem to solve for. No surprise that are over two hundred options to choose from on Amazon. This is one of the perils of imagining an IoT based business. If there is any merit to the idea at all, its already been done and you will be entering a very over-crowded space trying to get attention. The subtle differences between one product and the next are largely lost on the consumer. 

They see it as a choice fatigue inducing situation. The reviews of the product or word of mouth referral if that applies is the only way to stand out. In this instance, upon filtering the search it turns out that the Infalurt solution while not entirely novel, is still not saturated. There is room for more players to come in but the door will shut pretty quickly if this is a market worth being in - it will get to the point of choice and decision fatigue. If its not a popular item among new parents, it will remain a one-off novelty for a few.

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