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Staying Current

Great story about a business evolving with the times and staying relevant. The initial idea was to make a fish on a plaque sing and dance - most notably making eye-contact with the owner. A winning gag-gift idea on it's own that went on to acquire a fan following. All that was 2000 and the product continued to adapt to the times:

 ..in 2018, Amazon announced they were selling an Alexa-enabled Big Mouth Billy Bass. The talking fish would be able to respond to Alexa voice commands and play Amazon music. Even better, the fish would lip-sync to Alexa’s spoken responses. Billy got even better!

It's not often that a big hit like that can continue to stay relevant and on top even after twenty years. Lot of good lessons in marketing in how the company managed to pull that off. 

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